Librarian Wardrobe

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thegreatravelledknot:

"Enclothed cognition"

Above is a photo of me working in The Image Lab of the Wisconsin Institutes for Discovery at UW-Madison (photo by Lynda Barry.) I’m wearing a lab coat. I put it on every time I’m here. Why? In part, because I find it fun and pleasurable to have a work uniform. This particular lab coat also has an illustration by Drew Garza silkscreened on its back that I love. It’s a monster drawing itself!

The brain-related reason I wear the lab coat has to do with the power that comes with dressing the part. Hajo Adam and Adam Galinsky of Northwestern University, did a study on what they call “enclothed cognition" exploring the effects of wearing a lab coat has on how our brains work. “A pretest found that a lab coat is generally associated with attentiveness and carefulness. We therefore predicted that wearing a lab coat would increase performance on attention-related tasks." And sure enough, the clothing’s symbolic meaning and the physical experience of wearing a lab coat had a positive effect on test subjects’ cognitive abilities. However, when subjects were told that the coat was an artist’s smock rather than a lab coat belonging to a doctor or scientist, no difference was measured. Hmmmmm…

Well, guess what?! I’m an artist wearing a lab coat that just happens to be splattered in paint. Gotta say, I’m feelin’ pretty sharp.

Interesting stuff!

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    Now I need to screenprint my lab coat.Will screenprint for $$$$.Sigh.
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    Interesting stuff!
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