Librarian Wardrobe

Not always buns and sensible shoes, librarians at various types of libraries have different styles (and dress codes). Check it out here or submit your own.



"Enclothed cognition"

Above is a photo of me working in The Image Lab of the Wisconsin Institutes for Discovery at UW-Madison (photo by Lynda Barry.) I’m wearing a lab coat. I put it on every time I’m here. Why? In part, because I find it fun and pleasurable to have a work uniform. This particular lab coat also has an illustration by Drew Garza silkscreened on its back that I love. It’s a monster drawing itself!

The brain-related reason I wear the lab coat has to do with the power that comes with dressing the part. Hajo Adam and Adam Galinsky of Northwestern University, did a study on what they call “enclothed cognition" exploring the effects of wearing a lab coat has on how our brains work. “A pretest found that a lab coat is generally associated with attentiveness and carefulness. We therefore predicted that wearing a lab coat would increase performance on attention-related tasks." And sure enough, the clothing’s symbolic meaning and the physical experience of wearing a lab coat had a positive effect on test subjects’ cognitive abilities. However, when subjects were told that the coat was an artist’s smock rather than a lab coat belonging to a doctor or scientist, no difference was measured. Hmmmmm…

Well, guess what?! I’m an artist wearing a lab coat that just happens to be splattered in paint. Gotta say, I’m feelin’ pretty sharp.

Interesting stuff!

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    Now I need to screenprint my lab coat.Will screenprint for $$$$.Sigh.
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    Interesting stuff!
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